With a mission to offer affordable luxury fashion for all women, the Romwe clothing brand was launched in 2013 in Paris, France. Every piece of their clothing is designed in-house and made with the highest quality materials. Their goal is to provide a beautiful piece that looks great when worn but won’t break your bank. The company believes every woman deserves to wear clothes; that represent her values without sacrificing style or style points.
Entry into the apparel market
Romwe first started as an Instagram Account and then became a website. They wanted to go big and become a global brand and set up the first boutique in Paris, France. Romwe then became a global brand that quickly grew into one of the fastest-growing fashion e-Commerce brands by 2015.
In 2014, Romwe announced the launch of the “Made for You” program, which offers customers a custom-made, one-of-a-kind piece made from scratch and shipped directly from Romwe’s manufacturing facility to their customers’ doorsteps. This program was a success as 90% of the dresses were sold during their launch.
In 2015, Romwe opened its first warehouse outside of Paris. The factory, located in the Shanghai Export Processing Zone, has a working space of 16,000 square feet. This building houses Romwe’s design studio, marketing team, and shipping department.
In January 2016, Romwe’s full-line store; was opened in Dubai Mall, UAE, and in July 2016, Romwe entered the United States market. This store opened a new frontier for the brand. Romwe was looking to bring more choice and variety of clothing to their customers.
On August 15, 2016, the announcement of opening a new store; was made. The second full-line store for “Romwe” is set to open on September 17, 2016, at 1185 Broadway.
In 2017, Romwe announced that they would be opening a flagship store in Manhattan.
In mid-2018, the company announced that it would be closing its doors, with the website going offline in August.
In 2015, Romwe was chosen as “One of 30 Hot Fashion Startups from China” by Forbes.
In 2016, Forbes chose Romwe as “One of the Top 10 Hottest Fast Fashion Brands in China.”
In 2017 Romwe was chosen as a top 50 fashion brand globally by Fashion United.
Romwe brand campaign
Romwe’s brand campaign was done; with the help of social media influencers. Spark Gang was a social media campaign for Romwe by Yuna, a young Chinese fashion model. The campaign was about the core idea of “a girl only goes through four seasons in life.” The idea was meant to highlight that even though it is currently winter in China, Romwe’s latest collection of year-round garments are available to help boost a woman’s confidence and change her mood when she feels down about it. This campaign has received positive attention from over 20 million followers on Weibo.
Sara is the Romwe brand’s social media influencer, chosen for this campaign. She was selected because she is a good model, an online celebrity, and an inspiration to many young women in China. As a spokesperson and “face of the brand,” Sara is thus an endorsement for Romwe.
Romwe launched a major social media campaign in China on Weibo, the Chinese equivalent of Facebook. The company worked with fashion influencers such as Yangyang to promote its products and reach customers through new media.
They also worked with fashion bloggers such as Lala to promote some products online. These customers appeared before posting any pictures or videos about Romwe on their blogs.
Why buy from the Romwe women brand
Romwe has its products produced in different countries. The company partners with factories in China, Cambodia, Vietnam, Italy, and the United States. It sources garments from the best factories to ensure high-quality products.
Romwe is known for its high-quality products. The brand specializes in replicating runway looks into affordable fashion clothing that everyone can afford.
In addition to this, Romwe is known for its affordable prices. Their clothes are reasonably priced, and they’re able to maintain their quality by keeping their profits low.
Romwe makes sure that the quality of the products is above average. The brand guarantees satisfaction for return or exchange products if customers are not too happy with what they buy. Only 4% of their customers returned items in 2014. They ensure that they make durable products and will last customers a long time.
Romwe has various collections which are updated weekly on their website. Their products are known for being trendy, modern, and edgy. The brand is perfect for fashion-conscious women who love to shop online.
Romwe ships all clothes; ordered by their customers to their doorsteps. They have stores in Italy’s Venice, Milan, and Parma regions.
Women cloth category
The Romwe brand provides high-quality clothing for women. The brand’s collection is broad, with many items, including dresses, jackets, tops, jeans, skirts, coats, pants, sweatshirts, and accessories.
Romwe dress code
Romwe’s dress code is unique. The brand has a unique style, and its collection revolves around a specific color scheme. Their products are inspired by the latest trends, with their fabrics being comfortable, exquisite, and flattering for all women.
Romwe also uses different sewing techniques to produce high-quality garments for all its customers. They have a wide range of brands that their products can retail under “Romwe Women,” “Romwe Plus,” “Pinko,” “Mia,” and others.
Romwe Blouses
Romwe blouses are often in white, black, and grey colors. They also rip off pieces, such as necklaces, bracelets, shoes, and other accessories, to add more fashion to the clothing. In addition, the brand offers different blouses, such as Romwe Short Sleeve Blouse and Romwe Women’s Elegant long sleeves worn by all ages and style preferences.
Romwe Sweatshirt
The brand itself has a wide range of products that any customer can choose. They have a mixture of casual, contemporary, and stylish clothing that helps women dress up as needed. Their outfits can be worn daily and create the look that every woman wants.
Romwe has many fans who love their collections, as manifested by the traffic they receive on their social media accounts. They have received positive feedback, and their products; are loved because of how great they fit all kinds of women. Romwe also offers high-quality clothing that can last customers a long time with proper care.
Romwe makes sweatshirts that will easily fit all sizes and shapes. The designs of the sweatshirts are unique and come in different styles. They make the perfect addition to women’s wardrobes used as loungewear for after-school activities and casual wear. Try their Romwe Women’s Letter Print Sweatshirt Romwe Women’s Long Sleeve Sweatshirt, among others.
Romwe women tops
Romwe women’s tops; are sparked by the latest trends of all types of women. Their stylish clothing is produced for women who love modern fashion and want to dress up according to their taste. These clothes are perfect for any occasion and the best addition to any wardrobe. Romwe Women’s Short Sleeve T-Shirt and Romwe Women’s Sexy Crop Top are good examples under this brand category.
Romwe plus
Romwe plus is a line that’s designed specifically for plus-size women. They’re able to use high-quality fabrics and styles for their collection. Romwe women plus tops are produced with soft fabric that is comfortable to wear. They also ensure that the brands feature the latest trends and designs to meet their customers’ needs. For instance, Romwe Plus Midi Dresses and Romwe Plus Size Casual T-Shirts have the best design suitable for any body shape.
Romwe sleepwear
Romwe sleepwear is a brand that’s all about comfort and making sure that they provide their customers with the best sleepwear. The brand ensures that its products are of the softest fabrics and casual or formal wear for any occasion. Romwe’s sleepwear is perfect for any woman as it caters to all of their needs and will make them look elegant and stylish at all times. With Romwe Women’s Bra and Panty, Romwe Plus Size Sexy Babydoll, or any other sleepwear, you experience the comfort and soft texture you desire for your body relaxation.
Romwe’s pick
Romwe’s pick-up costumes are an easy way to express their creativity. The brand makes sure that they have the latest fashion trends so clients can get dressed up any time they want to. The brand offers various types of costumes produced with the latest trends. Clients will be able to choose from different costumes that will provide them with a sense of style and elegance at any time. You can select Romwe Long Sleeve Pockets Jacket, Romwe Women’s Yoga Harem Pants, Romwe Swim Skirt, and more for either casual, function, or official wear.
Romwe closet
Romwe closet is a line; specifically designed for women who love to shop online and want to get the latest fashion trends for much less. The brand offers you the latest fashion trends and styles perfect for any occasion. In addition, Romwe closets such as Women’s Swim Skirt are high-quality fabrics that will last clients a long time with proper care.
Conclusion
This brand is perfect for all women individuals who want to express their creativity and style, along with other women. The brand has many different types of products to offer so the customer can get dressed up at any time.
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