Kevin Plank, a former University of Maryland football player, founded the well-known sportswear company Under Armour in 1996. The brand has become widely recognized for its innovation in performance apparel. Under Armour focuses on providing sportswear that caters to athletes and individuals with active lifestyles. Their approach sets them apart from other competitors, offering a more bold and dynamic style to athletes around the world.
What makes Under Armour unique is its high-performance athletic clothing. Their apparel is designed to absorb moisture, featuring anti-odor technology that helps eliminate odor, enhancing performance in both hot and cold conditions. This specialized technology allows athletes to focus on their game without distraction, giving them an edge in all weather conditions.
The Mission
Under Armour’s mission is clear: to make athletes better through passion, design, and relentless innovation. The brand has made significant strides since its inception. But it all started with a simple goal—to create a superior T-shirt. Using knitted fabric, they developed the foundation of what would become a wide-ranging product line for men, women, and youth.
Their product offerings are diverse but easy to understand. HeatGear is designed for hot weather, ColdGear is ideal for colder temperatures, and AllSeasonGear is for those in-between conditions. If you haven’t tried any of these products yet, especially as an athlete, you’re missing out on some of the most advanced sportswear in the market.
BRAND HISTORY
Under Armour is a globally recognized brand today, seen everywhere from movies to sports arenas. Athletes and celebrities alike wear its gear. With more than 7,800 employees worldwide, the brand has cemented its place in the sports industry. Surprisingly, its journey began in a humble setting—Kevin Plank, the founder, started Under Armour in his grandmother’s basement in Washington, D.C.
Plank, a former football captain at the University of Maryland, noticed a problem during practices. His cotton jersey tee shirts would become soaked in sweat, while his compression shorts remained dry. This sparked an idea. He wanted to create shirts made of moisture-wicking synthetic fabric, similar to his compression shorts, that would keep athletes cool, dry, and comfortable.
He began crafting these breathable shirts in his grandma’s basement. Then, he hit the road, traveling up and down the East Coast to gather feedback and sell his product. As the company grew, Plank moved operations from Washington to Baltimore. Eventually, Under Armour’s headquarters settled at Tide Point, a historic location on Baltimore’s waterfront.
The Winning Products
Eventually, Kevin Plank formed his first team, and by the end of 1996, he made his first significant sale, earning about $17,000. He knew he had developed a winning product, one that would have long-term success. This early achievement motivated him even more to keep pushing forward. And that’s how one of today’s most beloved and sought-after sports brands, Under Armour, was born.
Plank perfected his design by creating a new T-shirt made from microfibers that wicked moisture away from the body. This innovation kept athletes cool, dry, and light during workouts. Following Plank’s lead, major competing brands like Nike, Adidas, and Reebok began adopting similar moisture-wicking techniques for their apparel. Plank chose the name “Under Armour” from the British word “armor,” feeling it was a perfect fit for a sportswear brand.
In 1996
Under Armour was the first company to develop moisture-wicking technology in athletic shirts. Since its founding in 1996, the brand has expanded from Washington, D.C., to every corner of the world. The company experienced rapid growth, especially after 1999, when its products were featured in Warner Brothers films like Any Given Sunday and The Replacements.
In 2006, Under Armour began offering footwear, further expanding its market. The brand also became involved in major sponsorships, such as the NFL Combine and the University of Notre Dame. Through a 10-year deal, Under Armour provides the school with uniforms and athletic equipment.
Under Armour’s product line now includes base layers, T-shirts, sunglasses, work boots, athletic shoes, and compression shorts. Their moisture transport technology remains one of their most notable features. Other innovations include four-way stretch fabrics, anti-odor technology, UPF 30+ sun protection, and flatlock seams, all contributing to the brand’s popularity in both men’s and women’s sportswear. The apparel is known for being breathable, stretchy, and versatile.
Although Plank was a football player, he didn’t create Under Armour just for football players. His vision was for athletes and workers of all kinds worldwide to benefit from the brand’s performance-enhancing gear.
WOMEN’S COLLECTION
Bottoms
Capris and shorts
Capris are short leggings kind of bottoms for rough use and workwear sessions. All-new under armor capris and shorts are famous among sportswomen for daily use. Being a sportswear brand, under Armor doesn’t compromise its brand quality and is also available at affordable prices. The famous capris and shorts will make your workout sessions more enjoyable.
Under Armour Women’s HeatGear High Waisted Pocketed Capri is made with super-light heat gear fabric, delivering superior coverage without weighing you down. These materials wick sweat and dry fast. These capris are very comfortable for workout sessions as we sweat continuously during the workout sessions. The pants have stretch construction which helps us improve in every direction.
The bottoms have unique features like anti-odor technology, an excellent innovation that helps prevent odor and smell. The ergonomic flatlock seams deliver a comfortable, chafe-free fit to all body sizes and stick with the body eventually.
You can pair it up with a sports bra, tees, and running shoes to prepare yourself for your workout, gym, and yoga sessions. Apart from the capris, shorts are also available on the brand page and have gained quite an excellent review from the customer. Shorts are very body-friendly during summer and hot weather.
Under Armour Women’s Play Up Short is one of the finest examples of women who like the short for their workout sessions. The soft, lightweight materials deliver superior comfort & breathability. This material wicks up the sweat and dries quickly, so the pants don’t stick on the body.
Anti-pill or anti-pick makes the pants extremely durable. Anti-odor technology helps prevent odor and body smell. The pants have an elastic waistband, so they don’t slip away from the waist. You can wear it with a sports bra and loose tees.
Some Suggestions on Under Armour Capris and shorts:
Product prices and availability are accurate as of the date and time indicated on this page and are subject to change. Any price and availability information displayed at the purchase time will apply to this product.
Leggings
It is nothing new that leggings are the best-fitted pants for every occasion, but they can still come with their downsides if they are not worn properly. In the same way, it is also very disturbing if you’ve paired the leggings which don’t fit along with them. It can be one of the most annoying issues when you cannot pair the pants with a proper outfit.
If you are a fitness freak, you must have come to know that the brand, Under Armour has made a waistband technique to solve the problem. The waistband is made of two layers of fabric. One on the insides of both layers, and the silicone printed strips onto the fabric. These two are joined together. The silicone strips provide grip to the waist so that the waistband stays in place and doesn’t fall off during workouts.
All fitness workers are very fond of under-armor leggings. Leggings are a kind of asset for all sports brands. You have surely seen the brand name under Armor on the waist of many sportswomen.
Heat Gear Leggings
These brands made lightweight and sweat-free leggings that make the athlete fall in love with them. Under armor heat gear leggings is locked-in UA Compression fit style, making you feel more powerful and comfortable during workouts and gyms.
Super-light heat gear fabric delivers superior weight coverage. The material with which it is made soaks the sweat & dries fast. The special 4-way stretch construction helps to move better in every direction. The anti-odor technology helps to prevent odor and smell. It will completely stick to your body size, and the light materials make you feel free to stretch.
Under Armour Women’s HeatGear Leggings with Crop Print ankle are available in Black (003) and Metallic Silver, from small to extra large sizes. Super-light heat gear fabric provides full coverage without weighing you down. The material wicks sweat & dries fast.
The pants have 4-way stretch construction, which helps to move better in every direction. Anti-odor technology prevents the growth of odor-causing microbes and foul smells. The ergonomic flatlock seams deliver a comfortable, chafe-free fit to all body sizes and help while running and jumping.
Our Picks from Under Armour Women’s Leggings:
Product prices and availability are accurate as of the date and time indicated on this page and are subject to change. Any price and availability information displayed at the purchase time will apply to this product.
Underwear
To wear or not to wear underwear is one of the common questions for ladies during their exercise. But it would help if you remember your health and hygiene regarding your underwear. Many panels of experts offer panty-related advice for ladies who lunge and crunch, bike, hike, run, and swim or athletes.
Under Armour is a brand that makes women’s underwear with safe materials for which you won’t feel left out or irritated during your session. Under Armour Women’s Ua Pure stretch gives full back coverage. The super-soft stretch fabric delivers excellent all-day comfort and hygiene.
It comes with Laser-cut edges, which offer a hem-free construction for a smoother, more flattering feel at the back when it is worn under leggings or pants. It is lightweight and comes with a 4-way stretch fabrication, improves range of motion & maintains the shape of the back. Anti-microbial technology keeps you fresher for longer times. It can be worn during running, jumping, squats, and other exercises.
Printed Underwear
Another Under Armour Women’s Hipster Printed Underwear comes in mineral Blue or black. The brand provides super-soft stretch fabric that delivers the underwear with all-day comfort for any activity you do wearing it. The laser-cut edges offer a hem-free construction for a smoother, more flattering silhouette.
In addition, the 4-way stretch construction moves better in every direction while you do the exercises. Along with this, the anti-odor technology is an excellent innovation that helps prevent odor and smell.
Our Top Choices from Under Armour Women’s Underwear:
Product prices and availability are accurate as of the date and time indicated on this page and are subject to change. Any price and availability information displayed at the purchase time will apply to this product.
Outerwear
Jackets
Jackets are always attractive and most wanted winter wear because of their style statement. Under Armour, a well-known sports brand launched the Jackets, which can be used for winter wear and exercise during the winters.
Under Armour Women’s ColdGear Reactor is an intelligent jacket with insulation adaption to any activity for non-stop comfort. Total versatility and lofty insulation with a unique quilting pattern that helps trap heat but allows air to flow so that you don’t overheat. The brand’s special UA Storm technology repels water without sacrificing breathability and smoothness.
The ripstop woven fabric is lightweight & extremely durable during cold days. You can pair these up with jeans and leggings for a gorgeous look. The generous funnel neck collar with an adjustable drawcord helps to keep you warm from up to the bottom.
Under Armour women’s Armour Insulated Jacket also has UA storm technology that repels water. Strategic synthetic insulation with 180g body weight and 140g sleeve weight gives extra warmth whenever needed. The insulation is lightweight, water-resistant, breathable & can be compressed without losing warmth.
The cold gear infrared technology uses a soft, thermo-conductive inner coating to absorb and retain the body heat while you are working. The lightweight woven fabric delivers superior comfort & durability.
Our Picks from Under Armour Women’s Jacket:
Product prices and availability are accurate as of the date and time indicated on this page and are subject to change. Any price and availability information displayed at the purchase time will apply to this product.
Vests
Vests are the new style for every woman, especially women athletes. It can gear up your style without compromising your workout sessions. Under Armour Women’s down Vests have UA Storm technology which repels water without sacrificing breathability.
The Lightweight woven fabric delivers superior comfort and durability. It comes with a 3-piece hood with bungee adjustment and the drop hem shoulder attached to it. Another unique from the brand is Under Armour Women’s 3g Reactor Vest, which also has UA Storm technology, ColdGear Reactor, which is intelligent insulation that adapts to your activity level for the right breathability & warmth while you are doing your work.
The lightweight, low-profile insulation is embedded between two layers of performance fabric for the ultimate mix of warmth & breathability. The woven fabric delivers superior comfort and durability, along with side stretch panels for extra mobility.
Sports Bra
One of the favorite outdoor workouts for all women in the fall weather is hiking. The adventure in sport can be mellow or intense as you crave it. If you are searching for an actual list to gear up with the proper attire so you can feel comfortable and supported, here is the brand that designed sports bras specifically for our athletes and fitness freaks.
The sports bras from Under Armour provide all the support and fit in the body when hitting the path ahead. Do you face difficulty searching for the perfect, great sports bra that offers the right support on your runs? Just go once with this brand. Many women mistakenly believe they don’t need extra breast support during workouts or running. However, a sports bra is essential for both small and large busts. Without one, physical activity can feel uncomfortable. Excessive movement can also stretch connective tissue, which may lead to sagging breasts. Over time, this can increase the risk of breast cancer.
That is why it is super important that you invest some of your money in a great sports bra that can offer the right support when running or being active in other ways. And we can assure you this brand will never let your expectations go down. Under Armour Women’s Mid Keyhole Sports Bra is specifically made to be used during workouts. The bra is available for A, B, and C Cups. This sports bra is made from 87% polyester and 13% elastane. It is best suited for A to C cups.
UA Compression sports bra
The UA Compression sports bra offers reliable support, reducing impact to a medium level during workouts and cardio activities like yoga, cycling, and biking. It features a classic pullover design with a racerback that enhances the range of motion. A keyhole design is included for extra ventilation. It ensures a cooling effect during both exercise and casual activities.
The bra’s super-soft jacquard elastic band provides a quick, comfortable fit, making it suitable for all-day wear. A standout feature is the HeatGear Sweat Wicking technology, which offers a superior next-to-skin feel. This material efficiently absorbs sweat and dries quickly, keeping you cool and dry.
The 4-way stretch construction allows for better movement in all directions, which is ideal for exercise. It also ensures double-lined coverage, offering extra support without the need for padding.
Some Suggestions on Under Armour Sports Bra:
Product prices and availability are accurate as of the date and time indicated on this page and are subject to change. Any price and availability information displayed at the purchase time will apply to this product.
Tops
Behind all the sportswear, the brand is now also making graphic tees, hoodies, sweatshirts, polo shirts, etc. The customers are never unsatisfied with the brand products. So here, the brand also launched the item for all their female fans. We are all very fond of hoodies and tees, as they create a unique sense of style.
Under Armour Women’s Featherweight Fleece is extremely lightweight and woven with super soft terry materials, which are long-lasting for comfort and durability. The material wicks sweat and drys fast, depending on how the body sweats.
The contrast sewn in overlay gives the hoodie a layered look without the extra bulk. Apart from the hoodie, the Under Armour polo shirt is quite famous. The textured fabric is soft, lightweight, and breathable—the material wicks sweat and dries very easily. The anti-odor technology prevents odor-causing microbes.
The mesh inserts on the sleeve cuffs are very comfortable and breathable during workouts. It comes with elongated packets, and its dropped scoop hem helps to enhance coverage to the full body. Under Armour Women’s Freedom Logo T-Shirt is made with 60% Cotton and 40% Polyester, which comes with a round neck and super-soft, cotton-blended fabric that provides all-day comfort. The material wicks sweat and dries fast and can have a ribbed collar.
Our Suggestions on Under Armour Sports Tops:
Product prices and availability are accurate as of the date and time indicated on this page and are subject to change. Any price and availability information displayed at the purchase time will apply to this product.
Recent Updates
In October 2019, Kevin Plank announced that he would be stepping down as CEO by 2020. He shared that the company’s Chief Operating Officer, Patrik Frisk, would succeed him. Frisk officially became the CEO in January 2020.
In July 2020, Under Armour faced legal scrutiny. The company received Wells Notices from the U.S. Securities and Exchange Commission (SEC). These notices relate to accounting issues from 2015 to 2016. During that period, Under Armour faced an investigation for “pull-forward” sales practices. The company shifted sales to earlier periods to inflate financial results.
COVID-19 pandemic
That same month, the company reported a significant revenue decline. Sales had dropped by 41%, amounting to $707.6 million in total. This loss was compounded by the COVID-19 pandemic, which forced Under Armour to close its stores and showrooms earlier in the year.
Despite these challenges, Under Armour outperformed analysts’ predictions. While experts had forecasted profits of $541 million for Q2, the company managed to surpass these expectations.
Conclusion
After reviewing the women’s section, it’s clear that companies are thriving in the sportswear industry. Among them, Under Armour stands out as one of the more established brands with a global customer base. It currently holds a larger market share than many competitors, which translates into more customers and, ultimately, higher profits. Under Armour has been steadily expanding its presence worldwide, positioning itself to potentially catch up with the leading brands in the industry.
However, reaching such a dominant position is no easy feat. Under Armour has a bright future if it continues on its current path. The brand is known for producing innovative and attractive products that capture the attention of consumers. To sustain its growth, Under Armour must focus on expanding its global footprint and opening more showrooms. Additionally, the brand should broaden its target market by offering more products tailored specifically for women.
Target to athletic shoe
If Under Armour can achieve these goals, it will increase competition in the athletic shoe industry significantly. This could propel the brand to the top ranks globally. While the company has been holding conferences and releasing future advertising through television, there hasn’t been much news regarding its upcoming product lines. If you haven’t tried Under Armour yet, it’s worth checking out how this Washington native grew his brand into one of the world’s top-selling sportswear companies.